![]() ![]() negative stories from Indian newspapers). Apart from retrieving passages coded with a particular code, I can also ask it to retrieve parts that have two or three specific codes that overlap (e.g. Though the task is simple, it makes the coding process so much more easy. If I cannot make sense of a particular sentence in the result, I could by a click of a button ask it to fetch me the associated paragraph or the whole article. After I had coded some passages that contained the ‘negative’ view I could just ask NVivo to retrieve just those sentences of paragraphs. The best part of NVivo is that it allows us to review contents carrying a particular code with ease.įor example, I was looking at newspaper articles on contracting and wanted to know what were the range of ‘negative’ opinions about the topic across 200 articles. While most coding is manual, some of it can be automated (see below). The codes can be arranged in a hierarchy or individually. NVivo’s purposes are simple – it allows us to assemble different documents (including pictures) and code them. I started using NVivo – a qualitative research and content analysis software – last year when I worked on a content analysis project.
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